‘Alef’ is an Israeli brand specializing in online supermarkets, promoting locally sourced, fresh products. The brand’s core promises revolve around quality.

The name ‘Alef’, suggested by the client, is the first letter of the Hebrew alphabet. Its symbolic meanings — rooted in origins, purity, and excellence — align with the brand's freshness and superior quality values. This concept strongly influenced the design of the logo, where the graphic elements reflect these core attributes.